Welcome to the online ATHLETES4SOCIETY bootcamp!
The ATHLETES4SOCIETY bootcamp follows the ATHLETES4SOCIETY toolkit and guides you in building or optimizing a societal impact programme that involves athletes as role models. This bootcamp is developed for all sport organisation representatives, active and former athletes that want to increase their societal impact. The short videos underneath guide you step-by-step through the toolkit. Therefore, it is recommended to keep the toolkit close when following this bootcamp.
In total, six videos will help you to complete the six steps of the toolkit, being: team up with your athlete, societal value proposition, action plan, marketing & communication, implement, manage & monitor, and evaluation. In each of those steps we will provide you with concrete, yet fictional examples. To guide you effectively through all the tools, a fictional example is used throughout all videos. This example includes a Belgian sports federation willing to do something about sport participation levels amongst young-aged children as they believe that a lack of physical activity amongst children is an important facilitator of childhood obesity holding substantial health risks from a young age on.
If you encounter any difficulties, questions or remarks during your bootcamp journey on building or optimizing a societal impact programme with athletes as role models, please do not hesitate to contact us on email@example.com. The ATHLETES4SOCIETY consortium is always happy to help!
The bootcamp and its documents are part of a 3-year Erasmus + Sport research project co-funded by the European Union. The research project joins a unique group of European stakeholders – universities and both private stakeholders and public sport organisations. This unique combination enabled us to propose a unified approach in guiding sport organisations across Europe in scaling up athlete role model initiatives linked to sport public value. Please note that views and opinions expressed are those of the authors and developers only and do not necessarily reflect those of the European Union or Erasmus+. Neither the European Union nor the granting authority can be held responsible for them.