Simon Shibli is a graduate in Physical Education, Sport Science and Recreation Management from Loughborough University. Since 2004 he has been the Director of the Sport Industry Research Centre (SIRC) at Sheffield Hallam University, where he is also Professor of Sport Management. SIRC is a business unit within the University that has a turnover of £1m per annum and which employs 18 staff. In 2003 Simon was admitted to the Chartered Institute of Management Accountants and is one of very few qualified accountants working in sport management in the UK. His main research interests are in the applied use of techniques from the fields of finance and economics to research questions in sport and leisure.
Simon prides himself with two key strengths. First, he uses technical management accounting rigour and common sense, in equal measure, to deliver credible and practical solutions for clients. Second, he is a clear communicator of complex information that is pitched appropriately for the intended audience. As a leader of his team and an academic, Simon’s ethos is that managerial excellence and academic excellence are not mutually exclusive. He is in regular demand as a speaker at national and international conferences and is a widely published author of both textbooks and peer reviewed papers with a variety of collaborators from across the world of sport management.